Walking into the workshop site of Hengyu Cloth Art Co., Ltd. makes people's eyes bright and refreshing. The factory environment is spacious and the ground is clean and tidy, and there is no smell. It has changed the old impression of the dirty and pungent smell of the printing and dyeing finishing plant. Even laymen can understand that this is the combined effect of corporate management practices, cleaner production, and technological progress.
Finishing technology doubles the value of ordinary fabrics
Finishing companies rely on high-level and precise concepts to add luster to ordinary fabrics through continuous innovation. With years of understanding and cognition of the textile industry, Mr. Zhu is keenly aware of the huge business opportunities in the finishing industry, and his entrepreneurial road begins. The first calender was introduced at the earliest, and as he planned, the entire investment was recovered in one year. In the second year, the post-processing and production of the oil surface calender also achieved good economic benefits, which became the company's first pot of gold. Now, calenders, hot stamping machines, hot stamping machines, coating machines, laminating machines, advanced finishing equipment and complete testing instruments have witnessed the company's growth. Now the company can provide various finishing functions such as embossing, calendering, bronzing, coating, compounding, etc., and has built a professional R&D team dedicated to the development of high-end fabric finishing. Owning the terminal product has the right to win. The company has developed some additives to solve the problem of insufficient light fastness, which is a problem that cannot be solved with imported dyes and equipment. Companies have consciously high requirements for environmental protection, energy conservation and emission reduction, and strictly abide by various national regulations. Regardless of domestic sales and exports, they can meet relevant domestic and international standards. Although the price is higher, the cost has also gone up.
To gain the trust of customers, we must first be responsible to customers. When receiving orders, we must not only report the price and delivery time, but also inform customers of some precautions. Secondly, first-class quality and service are the company’s persistent beliefs. The third customer’s requirement is We need to study new products from customer requirements and fully communicate with customers to achieve cognitive satisfaction. This is the foundation of the company's integrity.
Join the apparel industry to expand the company's territory
Hengyu Cloth Art Co., Ltd. has always been mainly exporting, aiming at market business opportunities this year, and also doing domestic sales, knocking on the door of the domestic market and expanding the scope of business. Mr. Zhu believes that now is a good time for us to move to the domestic market to promote the Hengyu brand. Good-quality high-end fabric products have a large market in China. However, doing domestic sales requires the formation of a marketing team, and the cost of relying solely on their own strength is very high. The company will introduce the franchise business model of apparel companies to establish strategic alliances in the apparel markets of major fabric markets across the country to develop the Hengyu brand. At present, the marketing center of Keqiao Textile City has been established. These centers are the main windows for the company to obtain market information feedback and broaden its information channels. It is also an important step for the company to move to the domestic market. The company will further increase its R&D efforts and technological innovation. On this basis, it will actively develop franchise stores and find suitable franchise agents. Continuously expanding the sales team can open up the market with minimal capital and manpower to reduce marketing costs. In order to obtain a large number of business opportunities and a stable customer base. Build a well-known Hengyu brand to increase Hengyu's influence.
Mr. Zhu has his own sincere views on the situation of a major textile country moving towards a textile power. In the past, we only learned from others: we bought in advanced equipment, introduced advanced technology, and used good business concepts for reference. Now some domestic enterprises have kept up with the pace of the international textile trend, and how to get to the forefront of the international textile trend. A curve of the smiling mouth, with both ends facing upwards. In the industry chain, added value is more reflected at both ends, design and sales, and manufacturing in the middle link has the lowest added value. Global manufacturing has also exceeded demand, but the added value of R&D and marketing is high. Therefore, the industry should develop towards both ends of the smile curve in the future, that is, strengthen research and development to create intellectual property rights on the left, and strengthen customer-oriented marketing and services on the right. This requires us to strengthen R&D and continuously innovate to launch high-value-added products so that people can follow us.