From October 29th to November 1st, the 13th China International Textile Fabrics and Accessories (Autumn and Winter) Expo was grandly held at the Shanghai New International Expo Center, attracting more than 2,000 exhibitors from 24 countries and regions at home and abroad. . A total of 28 enterprises in Shengze area formed the "Oriental Pavilion" to make a collective appearance. This is the fourth year that Shengze enterprises have participated in the intertextile fabric exhibition as a group. A group of special exhibition companies such as Fuhua Family, Xiangxing Group, Xinmin Technology Co., Ltd. also appeared on the scene in high profile. At this expo, the "Oriental Pavilion" companies focused on their new products and characteristic products. Memory fabrics, metal wire fabrics and functional environmentally friendly fabrics became the "star products" with the strongest purchasing intentions. The "Oriental Pavilion" has also become a unique landscape at the exhibition.
Memory-type fabrics are popular at the scene
Memory fabric is the "new favorite" of major fabric markets this year. In Shengze market, it has also become a key product developed by various companies. At this year's intertextile fabric exhibition, this popular weathervane points to memory fabrics without any doubt. In the "Oriental Pavilion", memory fabrics have also become the "number one sign" of the company. Wujiang Xinyonglian Textile Co., Ltd. is a professional printing and dyeing finishing and processing enterprise in Shengze area. This year is the fourth time that Xinyonglian Textile has participated in the intertextile fabric exhibition. Zhong Jianming, the company's sales general manager, has always regarded the exhibition as a promotion of new products. The best platform, many of Xinyonglian's products are "a hit" at the intertextile fabric exhibition. This year's participation in the exhibition, Zhong Jianming's goal is very clear-mainly promote memory fabrics. He told reporters that after more than a year of preparation, Xinyonglian's memory cloth production technology has been relatively mature, and the product quality can withstand the test of the market. Although South Korea is the "birthplace" of memory fabrics, with the continuous progress of China's research and development technology, the quality of domestic memory fabrics has been greatly improved, and at the same time, the price advantage is very obvious. "Special Buyers Day" has become the "harvest day" of Xinyonglian Textile. Zhong Jianming has already had several intentional orders for memory fabrics.
Featured products hit hard
Compared with previous exhibitions, companies have tried their best to reflect the variety and comprehensive approach. At this exhibition, the companies of the "Oriental Pavilion" have begun to take the route of "refinement and specialization", whether it is the layout of the booth or the choice of products. , Companies use characteristic products and professional images to attract buyers. The slogan of "Differentiated Fiber Supplier, PTT Fiber Expert" was prominently displayed on the booth of Fangyuan Chemical Fiber; Shengdeyi Textile launched the flagship product of "metal wire fabric, memory fabric"; Fuhua Shijia chose "industrial fabric" as the main target ; In the exhibition hall of Xinmin Technology, the superior products of "rayon fabric and real silk fabric" are hung.
Wujiang Shengyou Textile Co., Ltd. is a "frequent visitor" at the intertextile fabric exhibition. To participate in this exhibition, the goal of the sales staff of the Ministry of International Trade is to find two suitable buyers. According to salesperson Ms. Xu, Shengyou Textile's products include eight series including nylon spinning, taslon, nylon and polyester spinning, and there are thousands of product categories. But at this exhibition, the company's main product is the newly developed Tencel environmentally friendly fabric. The process from refining to weaving of Tencel is pollution-free. It has the advantages of man-made fibers and natural fibers. Tencel fabrics are elegant and dynamic, breathable and moisture-permeable, and elegant luster. They are the best fabrics for women's clothing. Ms. Xu said that customers who purchase women's clothing fabrics are very happy to accept Tencel fabrics.
Zhu Guohua, general manager of Wujiang Hengyu Cloth Art Finishing Co., Ltd. attaches great importance to the intertextile fabric exhibition, and every time he participates in the exhibition, he has gained a lot. In this exhibition, Hengyu Fabrics appeared with its distinctive "gilding series of fabrics", hoping to leave the impression of "fabric finishing experts" to buyers. "In the past, companies hoped that they would display as many fabrics as possible at exhibitions. They would convey the message of'anything can be done' to buyers, but they often get half the result with half the effort. Buyers pay more attention to a certain type of product. Professionalism. Only by displaying special products can we seize customers." Zhu Guohua said.
How to set up an exhibition is a science
"How to use a booth with a limited area to fully display the corporate image and products" is the biggest "face" problem encountered by exhibitors. The booth is not just a booth where products can be placed, but also a platform for companies to promote products, disseminate corporate culture, and establish their image and status in the industry. An exhibition survey result showed that booth design is the core factor that directly affects the results of the exhibition. Throughout the intertextile fabric exhibition site, the company's booth shape is like "a hundred flowers bloom". In the foreign pavilions, the Italian pavilion is noble and elegant; the Korean pavilion is fashionable and changeable; the German pavilion reveals a strong artistic atmosphere in its simplicity. In the domestic pavilion, the booth of Zhejiang Dali Silk was arranged as a garden full of Jiangnan characteristics; Far Eastern Industrial Group showed the entire production model of new fibers from refining to weaving and finishing to the audience; Fengzhu Textile passed the Olympic rings Elements such as logos and traditional Chinese paintings show the image of a "professional manufacturer of sports functional fabrics".
In Shengze's "Oriental Pavilion", there are also "masters" in booth design. Xinmin Technology and Fangyuan Chemical Fiber all use green as the main color, emphasizing the company's business philosophy of attaching importance to environmental protection, and highlighting the company's green product appeal. The booth of Xiangxing Group was simulated in detail as a snowfield, demonstrating the company's image as a professional supplier of winter clothing fabrics.
Yu Xingyong, general manager of Wujiang Laisi Embroidery Co., Ltd., is already an "old expert" in booth design. He told reporters that there are many particularities in the choice of samples, including the choice of types, the matching of flower shapes and colors, and the placement of the site. position. In the Laisi Embroidery booth, new cord embroidery, net embroidery, and sequin embroidery were hung in the most conspicuous position. Yu Xingyong said that because the product has a special flower shape and bright color, it has attracted many foreign customers. On the first day of the exhibition, he has already received two orders from Singapore.